To make the prize for claw machines more appealing, the owner of such machines could emphasize a few points: renew prizes regularly to keep them fresh, offer a wide variety, and display different areas to attract players of all ages. Furthermore, the creation of limited editions or exclusive prizes might help develop exclusivity and raise values that will attract the players to seize them. Lastly, optimization of visual display through the use of bright colors and dynamic lighting is capable of enhancing visual appeal by up to 30%.
Identify Target Audience
Any business decision should start with understanding its target audience. Different groups of players have their preferences for the prize. For instance, kids like colorful and cute cartoon toys or plush animals. According to market research, 75% of parents report that their kids are primarily concerned about appearance when choosing toys. This gives an excellent example of how important prizes’ outlook is when kids make their choices.
Popular products are most likely to be liked by teenagers, such as those linked with famous anime and game merchandise. For example, character figures in hot anime may lure a thousand teenagers to play. Such a product reflects the interests of and intensifies the engagement of teenagers.
The prizes awarded to adults may contain some practical tools, such as a graceful keychain or phone stand. Therefore, a corresponding prize strategy in terms of different age groups and genders is needed. This necessitates specific market research by operators to ensure that prizes given to certain target audiences would like or appeal to them.
Maintain Prize Freshness
This makes sure the prizes remain fresh and is a strategy for continuing player participation. New players will be attracted, and the return rate of players will also increase with frequent prize updating. According to research, frequent changing of prizes in a claw machine increases return rates by about 30%. This keeps players interested and engaged in playing more often.
Replace part of prizes monthly or quarterly with new products related to the current fashion trend. Furthermore, it is equally important to adjust the type of prize according to seasons or festivals. For example, red envelopes or toy figurine prizes for the Spring Festival create a festive atmosphere for players to participate in.
By keeping up with market trends and current culture, the prizes can be kept current with demand. Through social media and trending lists, operators will be informed about the most popular toys and products, which will provide an appealing machine.
Offer Diverse Prizes
More varieties of prizes will not only meet the needs of different players but also attract more players. There could be several areas in the setting of the claw machine, each area providing different types of prizes. For instance, you can set up a place for cute plush toys to catch the eyes of little children or set up another area with practical things like stationery or phone accessories to attract teenagers or even adults.
Statistics indicate that 50% of players prefer playing with a diversity of choices over just one type of prize. Diversity enhances the fun of participation, improving the grabbing experience. You can continuously update and enrich the variety of prizes to effectively raise the interest and participation of players.
Highlight Uniqueness and Value
Originality and rarity are crucial to attract players. A prize will be much more attractive in front of the players when it is a limited edition or an exclusive license. Many brands work with popular anime and games to launch their limited edition merchandise, and that very often triggers players’ strong interest.
According to the market analysis, the conversion rate is always about 40% higher than that of any other merchandise. Emphasizing prizes in the display will further attract the players. For example, put a signal next to the claw machine, describing the specialty of the prizes, such as “This is a limited edition figure and only 500 have been produced worldwide!” This will effectively raise players’ desire to grab these unique prizes.
Optimize Visual Display
The appearance of the outlook and internal display are just as important to inspire the desire for the appeal of prizes. Catchy design and clever layouts can catch more players’ attention. First of all, the bright colors and dynamic lighting can make the machine stand out amongst other devices. According to research, vibrant colors raise visual appeal by 30%, which is quite important in attracting passersby.
Prizes should be put in order and set behind transparent glass to be viewed at one glance by players. Besides, an internal lighting setup can be arranged to increase the visual effect and attract the attention of players. Moreover, prizes can be mounted on rotating platforms or LED screens for dynamic shows to attract passersby’s attention and enhance the fun of grabbing to create a better experience for players.
