| Rank | Supplier | Established | Country | Unique Advantages |
|---|---|---|---|---|
| 1 | SEGA Amusements | 1960 | Japan | Extensive market experience, diverse shooting game lineup, high-quality machine manufacturing |
| 2 | Bandai Namco Amusement | 1955 | Japan | Strong brand presence, continuous innovation |
| 3 | Leon Amusement | 2017 | China | Flexible customization, reliable after-sales service, innovative designs |
| 4 | Raw Thrills | 2001 | USA | Innovative game design, realistic gaming experiences |
| 5 | Coastal Amusements | 1978 | USA | Diverse shooting game options, strong customer support |
| 6 | Guangzhou Colorful Park Animation | 2010 | China | Modern design, high cost-effectiveness |
Arcade Game Machine Supplier Analysis
SEGA Amusements
Supplier Overview
Founded in 1960, SEGA Amusements is a world-renowned arcade manufacturer dedicated to producing shooting games and reliable and durable arcade machines. High quality and continuous innovation are two of the company’s most notable features. In addition, the company has successfully produced a series of well-known games, including VR AGENT and Men in Black, which are still available for people around the world to play today because of their interesting game style and sensory entertainment.
Market Analysis
In 2023, SEGA has a 20% share of the global arcade market, which makes its brand equity and importance in people’s eyes considerable. In addition, SEGA has a low chassis maintenance rate of about 2% reliability. In addition, the average service life of SEGA arcade machines is more than ten years.
However, SEGA Entertainment’s key shortcomings must be mentioned. The first factor that does not meet the cost-effectiveness standard is undoubtedly the high initial cost of the machine and the complex and expensive post-maintenance. Coupled with SEGA Entertainment’s strong reliance on classic mature game series, it has limited their ability to attract young players and slow the increase of new users.
VR AGENT
IMPOSSIBLE ARCADE DLX
Men In Black
Bandai Namco Amusement
Supplier Overview
Bandai Namco Games, founded in 1955, is an arcade supplier known for its strong brand effect and innovation. The company maintains its market competitiveness by continuously launching new games and co-branding popular new IPs. The company’s products range from classic arcade games to cutting-edge virtual reality experiences, attracting a large number of players around the world. In particular, game IPs such as “Pac-Man”, “Tekken” and “Time Crisis” have gained iconic status in the game industry.
Market Analysis
Bandai Namco Entertainment is in a strong position in the field of arcade. Its high brand value and rich game library enable it to occupy the market. Also, Bandai Namco has over 30 million active users which show its strong influence and popularity in many countries.
However, the disadvantages are also obvious. Its flagship games are too expensive in licensing and development costs. And because of the popularity of its brand, the price of a game console of the same quantity and quality is very expensive than the same attribute product, which is not cost-effective for those small game hall operators. But considering the flow brought by the quality advantage and brand influence, the price to performance ratio is also of the best.
WORLD'S LARGEST PAC-MAN
Pac-Man Pixel Bash for Charity
Animal Kaiser Plus
Leon Amusement
Supplier Overview
Founded in 2017, Leon Amusement is a supplier focusing on designing and manufacturing excellent quality arcade equipment for the global market. Leon Amusement is one of the major suppliers, and many of the company’s products are noted for flexible customization options and reliable after-sales service along with innovative designs. Throughout the years of operation, Leon Amusement has developed more than 30 options for the equipment customization, which include appearances game content, added accessories, etc, enabling every customer to find the product that is ideally tailored to their requirements.
Market Analysis
In the competitive market for the arcade equipment, Leon Amusement is best recognized for the product’s superior durability, user-friendliness, and appealing design. Less than 2% is the equipment failure rate estimated, and, with the average customer service response time being less than 24 hours, customer issues can easily be addressed. In addition, Leon Amusement’s shooting games, such as Master Sniper and Shooting Gallery, are rated the best in the industry, and in 2024, a new series of innovative designs was launched further boosting the company’s market position and competitiveness.
Master Sniper
Shooting Gallery
Shooting Range
Raw Thrills
Supplier Overview
Founded in 2001, Raw Thrills is a pioneer in arcade game development. As an innovative game developer, Raw Thrills has taken a leading position in the high-end market by providing immersive gaming experiences and exciting and realistic arcade experiences. For thrill-seeking players, “Big Buck Hunter”, “Jurassic Park Arcade” and “Fast and Furious” have always been the carnival of gamers around the world.
Market Analysis
Up to 90% of players believe that Raw Thrills’ gaming experience is more realistic and exciting. For high-end arcades as a whole, Raw Thrills has occupied 15% of the market share. Therefore, with its unique development direction, it has a certain position advantage in the field of arcade racing and shooting games.
However, the problem with Raw Thrills is that the experience is not diversified enough, it relies too much on a few exciting games, and the later maintenance cost is high. In addition to racing and shooting players, it feels very limited in terms of target audience.
Big Buck Hunter Reloaded
Bust-A-Move Frenzy
Godzilla Kaiju Wars VR
Coastal Amusements
Supplier Overview
Based in 1978, Coastal Amusements is a well-known brand, producing a wide range of shooting games and having reliable customer support. Series games such as “Wild West Shootout” and “Bullseye Crack Shot” generate high demand and interest among people of all age groups, and the company offers different series games and categories, so its user groups are relatively broad.
Market Analysis
It would be fair to assume that Coastal Amusements enjoys a prominent place in the arcade industry, due to its distinguished ideas of games and confident delivery of hardware. For this reason, it is competitive enough and has no constraints, such as user groups, to worry about. Nevertheless, one should keep in mind that the company’s close reliance on customer groups and the availability of a wide range of products prevent Coastal Amusements from updating their products continuously, which makes the company unable to keep with the changes in the market.
Wild West Shootout
Bullseye Crack Shot
Wild Things
Guangzhou Colorful Park Animation
Supplier Overview
Guangzhou Colorful Park Animation is a reliable supplier specializing in the designing, production, and distribution of amusement rides and interactive game systems. The company pursues innovation in the field and presents a broad range of attractions, from VR simulators to interactive game systems. Thanks to its exceptional customer orientation and dedication to the quality of its product range, it is a reputable supplier to numerous amusement parks and entertainment venues across the globe. The firm can be analyzed within the framework of several markets.
Market Analysis
Guangzhou Colorful Park Animation’s emphasis on research and development makes it a company generating cutting-edge attractions and game solutions targeted at various audiences. Thus, on the one hand, the company should be considered a well-established player within the market.On the other hand, the considerable disadvantage of the firm is the fact that its range of advanced virtual reality and interactive game systems implies substantial investments. In other words, the product’s high price and higher-level complexity usually means that only larger arcade operators are able to afford it. Such companies usually find it impossible to maintain or repair the equipment, which results in limited market access for Guangzhou Colorful Park Animation.
Alien Shooter
Shooting Ball Machine
Paradise Lost
