Increase Game Variety and Difficulty
Different games will appeal to different customers, so with the broader spectrum, you can offer customers a better experience. The U.S. chain Dave & Buster’s has more than 200 kinds of games in various genres, such as classic arcade games, simulators and magic shooting games. Their diversity in games also saw them fly with $1.4 billion in fees generated by the end of 2022. A good sign that the introduction of a new game and updating your merchandise often can attract twice the footfall indulging in at least one experience, for all age ranges.
Changing the game difficulty is also just as important. Studies have revealed that a medium-to-high difficulty setting can increase the average playtime by 30% and encourage gamers to make frequent purchases of game tokens. The best example of work comes from an L.A. arcade, where he increased game difficulty and saw average customer spending rise 33% ($15 to $20). Adjustable game difficulty improves lifecycle as longer gameplay sessions increase replay spending.
Offer Membership Programs and Promotions
In addition to all of the above points, membership programs are one of the most effective ways to improve customer loyalty. Japan’s customers get 10 free game plays per day for a Member fee of ¥3,000 each month (about $20). More than 70% of member customers spend up to 40% more on average than non-members. The repeated revenues from such membership subscriptions keep the cash flowing while benefiting arcade game rooms to increase long-term earnings.
Traffic Driving and Recurring Spend Promotions Another arcade chain generated 50% more sales per Wednesday by running a “Buy One, Get One Free” campaign. Consistent promotions not only draw in new customers, but remind existing ones to keep playing and will result in continued revenue growth.
Introduce Food and Beverage Sales
Food and beverage is another major source of income. On average, guests stay in the arcade for 1.5 to 2 hours per visit (2 to 2.5 hours if full food service is offered). USA reported that more than 30% of their revenue comes from food and beverage sales. There’s too much money lying on the table by not selling food, plus it gives customers reasons to stick around longer, which means more time for them to spend even more.
The menu itself can greatly encourage spending on the part of customers as well. A Dave & Buster report found that the $15 “Drink + Snack” combo is associated with double-digit lifts in incremental spending. Collaborating with famous brands partnering with Coca-Cola to introduce limited edition bespoke drinks or securing customers due to the weight attached to the brand.
Use Social Media for Marketing
Help Promote Your Arcade Game Room via Social Media One arcade game room compiled high scoreboards and game clips to post on Instagram, promoting their gaming experiences, garnering hundreds of new followers and resulting in a 15% monthly increase in new customers. Displaying in-store events and customer interactions also has the benefit of attracting even more prospects on social media without having to spend more on advertising.
