Optimize Machine Layout and Venue Design
Place the top trending gaming machines in highly-trafficked areas to increase usage centrally. At a major entertainment center in New York, when machines were re-ordered, the utilization rate of top-performing machines increased by 30%, and overall venue revenue saw an uplift of 12%. More players are drawn towards playing them, and fast revenue is increased by placing arcade machines in attractive sections near the entrance or a convergence zone.
It is equally essential to create a venue environment that promotes more extended customer dwell times. The color of light and the ambient sound will affect players’ moods along with the gaming experience. At an upscale arcade hall in Tokyo, average play time increased by 18% per player by adding ambient background music, which led to a corresponding increase of the revenue per machine by 15%.
Customized Promotions and Membership System
In promotion of points reward systems, some arcades have made every $10 spent resulting in an extra $1 (in-game coins) and subsequently increased customer repeat purchase rates by 25%. A major amusement park in Shanghai saw member numbers increase by 15%, and all revenue rose year-on-year after only three months of deploying Points as they started rewarding the points on established services. Turn the Membership System applied in DJI and with good performance on both raising loyalty level for customers while differentiated benefits lured high-spending calculator to be convinced group members.
As our customers are paying online now more often, it makes a lot of sense to have convenient payment options for the end consumer. An arcade in Shenzhen integrated with Alipay, offering mobile payment-driven promotions such as a coupon for top-ups. In half a year, over 30% of new clients and, on average, an additional spend of 12 percent were attracted. Promotions of this sort not only drive instant revenue but also increase customer stickiness.
Data-Driven Operations and Management
Operators can analyze this data to determine which machines are the most popular and reconfigure their machine floor layouts. After analyzing, one arcade discovered that the utilization rate of racing machine players was much higher than shooters, so they chose to remove some shooting machines and put more racers in place. During the next three months combined, venue revenue was up around 18% in total. It is this operation based on data that helps arcade halls to better satisfy customers and move more money.
Arcades can predict by analyzing historical data when to update a machine and would it needs any replacement of the equipment. Data Analysis Software Predicts the Best Time to Replace Outdated Equipment in Major Las Vegas Entertainment Center, Preventing Revenue Loss due to Equipment Lifecycle This small center increased its revenue by 25% in less than one year just by updating machines at the right time.
Cross-Industry Collaboration and Brand Partnerships
Restaurants provide a good way to increase income for your arcade. A major entertainment center in Seoul, South Korea, teamed up with local restaurant chains to introduce patrons of both outlets to a “game + dining package”; six months after starting the promotion, it represented 20% of total sales at the center. This consumption model not only expanded the flow of arcade machines it also promoted cooperation and prosperity in neighboring industries.
