By customizing the machine’s exterior and prizes with your branding, you can create a memorable interactive experience that attracts attention. Claw machines can also be used in social media campaigns, encouraging users to share their wins online, amplifying reach by up to 40%. Offering exclusive, branded prizes boosts participation, while adjusting prize frequency can help maintain interest. Incorporating a claw machine in promotions can significantly increase foot traffic and brand visibility, driving customer loyalty and repeat business.
Boost Brand Exposure
A claw machine is a very simple and direct tool, wherever you place it, people can’t help but stop and take a look. Imagine, placing it in places like shopping malls or amusement parks where there are a lot of people, every day around 200 to 300 people try to grab something, meaning you have 200 chances a day to embed your brand in their minds. If you place 100 claw machines nationwide, with each machine getting 200 exposures per day, your brand’s exposure can easily exceed 600,000 per month. A brand placed 30 claw machines in several malls in Shanghai, and within a month, more than 180,000 people saw the brand’s logo, instantly boosting the brand’s awareness.
You can print your company’s logo or slogan on the claw machine, or directly on the prize packaging. This way, people see not just a claw machine, but an advertisement for your brand, and this type of advertisement is particularly effective. An electronics brand did just that, putting their logo on all the prize packaging, so when these toys are taken home, they repeatedly appear in front of consumers, significantly enhancing brand recognition, with users remembering the brand whenever they see the logo.
Increase Customer Engagement
Claw machines don’t just catch the eye, they particularly stimulate people’s desire to participate. Did you know? Research shows that consumer engagement in interactive marketing activities like this is 35% higher than in regular advertising. A brand placed a claw machine at an exhibition, where the prizes included exclusive coupons, attracting over 1,000 participants, with an engagement rate of 35.6%, which is much higher than the engagement rate of distributing flyers.
Setting up branded small gifts or exclusive coupons in claw machines makes the effect even more noticeable. A restaurant brand placed their exclusive limited-edition dolls in a claw machine, and within a few days, over 5,000 people came to play, and the use rate of in-store coupons increased by 45%. There’s also data showing that 67% of people who win a prize with a coupon will return to the store to use it, not only increasing customer engagement but also improving sales conversion rates.
Achieve Precision Marketing
Claw machines have a hidden feature, which is that they can help you collect user data, laying the groundwork for subsequent precision marketing. You can have users scan a QR code to play, or register as a member, easily collecting their contact information and other details. According to data from an e-commerce platform, user information collected through claw machines leads to a 25% higher click-through rate in subsequent advertisements, with a 15% increase in conversion rate. For example, a brand collected over 50,000 pieces of user data through 200 claw machines, and in subsequent SMS marketing campaigns, successfully converted over 5,000 transactions, achieving a 10% conversion rate.
